Agent Molly & co. :
Marketing strategy
Project typ: Group Execution time: 2 weeks
Brief: To advertise Agent Molly & Co. witch is a photography agency. The target groups is marketing agencies and in-house design groups where they want to become ‘’top of mind’’. Agent Molly & Co. find it extra hard to advertise towards the people that make the creative decisions to book photographers, illustrators and stylists.
Solution: When an agency is looking to make their ideas come to life they are searching for something that matches their idea. And it’s hard to google an idea and a thought. They try to find a photographer, illustrator or stylist thru searching a specific style.
The solution is too go back to basics and turn the searching experience around. To give the people that make the creative decisions photos and styles to choose from and then Agent Molly & Co. will provide you with the correct photographer, illustrator or stylist.
We wanted Agent Molly & Co. to be able to leave something physical at the office for the employers. So we created the retro View Master.
To be ‘‘top of mind’’
Agent Molly & Co. would send the View master to different already existing or future employees. With every View Master there will be a few pitcher cards with different styles and moods on them.
After every meeting, they will get another set of pitcher cards
Applied on their website
To give the employers the option to search for moods and styles we decide to change the first page on the existing website to a pitcher wheel and also the function that when you search for a word you get a pitcher that been tagged and suits the search.
